Frequently Asked Questions


  • What happens when a book you write becomes outdated?

    Choose to keep your book updated. Depending on your field, you may need to update your book periodically to reflect changes and advancements in your industry. Plan to update your book annually even if only by a few pages. Take this as an opportunity to add a few quotes or little known facts. 

  • How will I know who is reading my book?

    The best way to know who is reading your book is to encourage engagement from your audience. Leave your contact information or social media in your book. Use your book as a conversation starter with your audience. Engage in discussions and address questions or feedback related to your book's content.

  • Is it better to self-publish or go through a publishing house that will do all the marketing for me?

    Either way, you will end up doing most of the promotion yourself. Even if a major publishing company acquires the rights of your book, they will put you to work doing podcasts and articles to get your name out. You will end up doing most of the work, and then share the profits with your production team, agents and managers Don't just publish your book and expect credibility to automatically follow. Promote it through various channels, both online and offline.

  • Can I write and produce the book myself or do I need to hire an editor?

    You can do it yourself but make sure you don't skip any of the editing steps. Make sure that your book is well-researched, well-written, and professionally edited and designed. A poorly executed book can have the opposite effect on your reputation.

  • Can I write and produce the book myself or do I need to hire an editor?

    You can do it yourself but make sure you don't skip any of the editing steps. Make sure that your book is well-researched, well-written, and professionally edited and designed. A poorly executed book can have the opposite effect on your reputation.

  • How do I choose a topic to write about?

    Choose your topic wisely. Select a topic that aligns with your expertise and your target audience's interests and needs. Your book will live a long time - make sure you are as enthusiastic about your book topic ten years from now as you are today. You may get calls from the media to be an expert in your related field at any time in the future.

  • Is writing a book to leave to your kids worth the trouble?

    Publishing a book can also be a personal achievement and a legacy-building endeavor. It allows you to leave a lasting impact on your industry and community. Remember that a book you write will go places you will never go, and meet people you will never meet. Imagine being responsible for changing the lives of others in a positive way because you took the time to write a book? What will you leave behind?

  • Can you charge more for business services if you are an author?

    A well-written and well-designed book can enhance the perceived value of your offerings. It can justify higher prices for your products or services.

  • Is there any money to be made in publishing books?

    There are little bits of money to be made from the sale of books. Think of publishing your book as a calling card. Offering your book as a lead magnet or for sale can help you generate leads for your business. People who resonate with your book may be interested in your products or services, podcasts, shows, courses and coaching and more. It's the "more" where your true money is made. 

  • How do you repurpose the contents of a book?

    Your book can serve as a valuable piece of long-form content that you can repurpose into blog posts, articles, social media content like quotes, tips, articles and worksheets. This can help you continually provide valuable content to your audience. You can also share pieces of your book as advice you give on podcasts, or webinars.

  • Will writing a book make me rich?

    Selling you a book you've published in the best case scenario will make you a couple of dollars or pounds per book in sales or royalties. That said, being an author can facilitate networking opportunities with other experts, influencers, and professionals in your industry. This can lead to collaborations, partnerships, and business growth that goes beyond the earnings from book sales.

  • Is it true that professional speakers are all authors of books?

    Having a book can open doors to media interviews, speaking engagements, and guest appearances on podcasts or webinars. This can help you reach a wider audience and reinforce your authority. Not all professional speakers have books, but it makes sense to have one. At the end of a well delivered seminar, many people want "more" time with the speaker, selling the audience members a book is a great way to continue the conversation or message long after you've stepped off the stage. 

  • Is it true that writing a book makes people trust you?

    Being a published author lends an immediate level of credibility to your name and your business. People tend to trust authors and view them as experts in their respective fields.

  • What should I write a book about?

    Writing a book on a subject related to your skillset or business allows you to demonstrate your expertise and knowledge in that field. It positions you as an authority and a thought leader.

  • What is the benefit of publishing a book?

    Publishing books can be an effective strategy for establishing authority and credibility for your business.

  • What is the benefit of publishing a book?

    Publishing books can be an effective strategy for establishing authority and credibility for your business.


  • Are people more likely to read a booklet over a book?

    Booklets are generally more accessible to a broader audience due to their shorter length and lower price point. This can attract readers who may be hesitant to commit to a longer book.

  • Should YouTubers also create a booklet or is their channel enough for credibility?

    Creating a booklet allows content creators and / or YouTubers to test the waters and gauge the response to their content before committing to a more extensive project like a full-length book. It can help determine if there is a demand for the subject matter. Hint: if people are watching your channel and they are raving fans - they will also be interested in your booklets or book.

  • Do books or booklets make better marketing materials?

     Booklets can serve as promotional tools. Content creators can distribute them at events, conferences, or as part of marketing campaigns to generate interest in their work or services. They are smaller and more cost effective to produce than thicker or bigger books. 

  • How do you know if an audience wants a book or a booklet?

    Both work for the right audience. If you are passionate about a topic, consider writing a booklet first. Booklets can be designed to cater to a specific niche or audience with a particular interest in a topic. This level of focus can lead to higher engagement and better reception among the intended readers for a longer book. Think of it as a "proof of concept" project before you go all out, researching and writing a full book.

  • If you could only write a book or a booklet which would you choose?

    Probably a booklet as it is a lower time and resource investment. Producing a booklet generally requires less time, effort, and financial resources compared to writing a full book. This can be especially advantageous for content creators who want to publish content more rapidly.

  • Are books or booklets better?

    Booklets are wildly popular because they are quick and focused information. Booklets are ideal for conveying essential information or insights on a particular subject without the need for an extensive exploration. They allow content creators to get their message across succinctly and without unnecessary filler.

  • What is the definition of a booklet?

    A booklet is a small, bound publication that typically contains a limited amount of content, often fewer pages than a full-length book. Booklets are shorter and more concise than books, making them a useful format for presenting information on a specific topic in a condensed and accessible manner. 


  • Do you have to disclose if you received a free product to review?

    If you received a free copy of the book, product, or film for review purposes or have any potential conflicts of interest, it’s important to disclose this information to maintain transparency.

    Remember that product reviews are subjective, and your personal perspective is valuable. Be constructive in your criticism, providing reasons for your opinions. Your review should help potential readers decide whether the product is a good fit for them while respecting the creators effort and creativity.

  • Should you mention inappropriate things in a review?

    Consider the target audience for the book, film or experience. Who would you recommend it to, and why? Mention if there are any content warnings or age appropriateness considerations. If there are trigger warnings, certainly mention them.

  • How to you make your review stand out among others?

    Comment on whether the book or film offered a fresh perspective or innovative ideas within its genre. Discuss any unique or creative elements that stood out. Give reasons a viewer or reader may benefit from reading or watching.

  • What do readers want most in a review of a book or movie?

    Explore the themes and messages conveyed in the story. What deeper meanings or lessons did you take away from your participation? Did watching or reading change the way you will forever think about a topic? Many books and movies have left lasting impressions on young minds.

  • What should you include in a book or movie review?

    Evaluate the book's plot structure, pacing, and how well it kept your interest. Mention if there were any plot twists or elements that surprised you. (Remember not to give away any spoilers.)

  • If writing a book or film review should you mention if you hate the characters?

    Some characters you are supposed to hate. Discuss instead the characters' development, complexity, and relatability. Did you find the characters believable and interesting?

    Highlight any memorable or standout characters. (And, this could be a dispicable character that was unusually loathsome.)

  • If writing a book review, do you highlight errors and mistakes?

    It's never nice to comment on misspelled words or a word used incorrectly. Comment instead on the author's writing style. Was it well-crafted, engaging, or did it feel awkward or inconsistent?

    Mention any notable literary devices or writing techniques used.

  • If reviewing a service should you highlight bad service?

    An evaluation review is where you rate a product or service.

    Share your overall impression of the item or experience. Was it engaging, thought-provoking, entertaining, or disappointing?

    Mention what you liked and disliked and give a score. (Example: on a scale of one to ten, ten being perfect and one being miserable, what number would give it?) The evaluation helps people know what to expect if they have a similar situation. 

  • Should you give away the ending if it’s a book or movie you are reviewing?

    Provide a concise summary of the book's plot, setting, and main characters. Avoid giving away major spoilers, but do give readers a sense of what the book is about.

  • Should you include the name of the product or service in the review?

    Start with a brief introduction that includes the (product, service or experience) title, author, genre, or location. You can also provide some context about the author, type of product, landmark or other significance if it's relevant. This may entice the reader to want to connect for those reasons.

  • What is the big deal about writing a review?

    A well-written review for a book, product, service, or experience provides insights and information about that thing while offering your personal perspective. Your opinion matters to a person without your experience who is looking for validation for a purchase they are about to make.

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