How to Create a Brand Style Guide Leave a Comment / By Angela / September 20, 2023 Course Information Tags: Brand, Branding, Marketing, Style Guide Course Instructor Angela Author What is a Brand Style Guide? Why You Need a Brand Style Guide How to Use a Brand Style Guide How to Create a Brand Style Guide What Should Be in a Brand Style Guide Updates and Maintenance Updates and maintenance are guidelines for how the style guide should be updated and who is responsible for maintaining it. Brand History and Story Your brand history and story provide a brief overview of the brand’s history, mission, and values to provide context. Contents of a Brand Style Guide Color Palette The color palette for your brand includes specific color codes (e.g., HEX, RGB, CMYK) for the brand’s primary and secondary colors. Why Have a Logo? Why have a logo is a fair consideration. Logos are a critical element of a brand’s visual identity, and they play a significant role in building and reinforcing a brand’s identity and recognition. Logo Best Practices Logo Usage Logo usage includes guidelines on how to use the logo, including clear spacing, minimum size, and placement on different backgrounds. Imagery and Photography Imagery and photography covers guidance on the types of images and photography that align with the brand’s visual identity. Typography Typography includes the fonts and typefaces used in the brand, including primary and secondary fonts. Voice and Tone Voice and tone are the verbal guidelines that define your brand’s tone of voice and messaging style. Layout and Design Elements Layout and design elements include rules for the layout of marketing materials, such as brochures, flyers, and advertisements. Digital and Print Guidelines Digital and print guidelines give specifications for digital materials (e.g., website, social media) and print materials (e.g., business cards, letterheads). Iconography Iconography, if applicable, includes guidelines for using icons or symbols associated with your brand. Usage Do’s and Don’ts Usage do’s and don’ts include examples of correct and incorrect usage of the brand elements. Brand History and Story Your brand history and story provide a brief overview of the brand’s history, mission, and values to provide context. Legal and Trademarks Legal and trademarks give information about trademark usage and legal requirements related to the brand. Tools to Create Your Brand Canva PicMonkey Placeit Lingo Book CoverageBook